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One of the significant tasks of marketers today is to identify prospects, engage with them and help turn them into clients. Frost & Sullivan provides customized marketing solutions, enabling BtoB companies to attract, engage and convert prospects into customers at an accelerated rate.

This issue’s highlights include an exclusive interview with Steve Paljieg, senior director, corporate growth & innovation, Kimberly-Clark, who speaks about how open innovation can help a big firm act like a start-up and also explains how companies can move past old ways of thinking and bring new ideas into the fold. Read through our additional articles on why social media is different and how to use it for customer engagement, and discover the seven critical elements of a successful integrated marketing strategy.

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    Frost & Sullivan - Marketing Solutions
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    Frost & Sullivan - Marketing Solutions
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Planning Your Marketing for 2015?

If content marketing, lead generation or building business connections are a priority in your 2015 marketing plan, find out what Frost & Sullivan's Integrated Marketing Solutions team has developed for companies of all sizes with these priorities. We've added six new programs in the past three months that are sure to improve your marketing ROI.

Frost & Sullivan's Integrated Marketing Solutions Practice delivers above-market returns for our clients by leveraging a variety of over two dozen unique turnkey programs that are strategically designed as end-to-end solutions. Leveraging the third-party credibility of our brand, Frost & Sullivan can generate awareness around your products and service offerings, connect your sales team with prospects, enhance relationships with current clients, and serve as an extension of your existing marketing team.

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