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One of the significant tasks of marketers today is to identify prospects, engage with them and help turn them into clients. Frost & Sullivan provides customized marketing solutions, enabling BtoB companies to attract, engage and convert prospects into customers at an accelerated rate. We do this by delivering an end-to-end turnkey solution, built on the foundation that a strategically integrated program will yield the greatest return.

This issue’s highlights include take-aways and best practices on how sales can better understand and capitalize on the value that marketing brings to the table. In addition, read through the key components of a CI functionality embedded in an innovation system and the changing role of marketing.

If you would like to share your thoughts and best practices, click here to submit an article for inclusion in the newsletter.

Marketing Insights
    Frost & Sullivan - Marketing Solutions
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    Frost & Sullivan - Marketing Solutions
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    Frost & Sullivan - Marketing Solutions
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7 Critical Elements of a Successful Integrated Marketing Strategy

New marketing channels are appearing all the time, thanks to social media outlets and other digital platforms. At the same time, traditional outreach methods such as physical ads still have a big impact.

The growing number of choices gives marketers plenty of ways to reach their target audience. However, it also leaves the door wide open to one of the biggest problems in marketing today: fragmentation.

To make a lasting impact, marketing needs to communicate a consistent message to customers at every point of interaction. But with so many marketing channels, it’s easy to lose control.

Click here to read through the seven key elements to keep in mind when developing your integrated marketing strategy

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