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Today’s marketers face the significant challenges of identifying prospects, engaging with them and converting them into clients. Frost & Sullivan’s customized marketing solutions enable BtoB companies to move through the sales process and turn prospects into customers at an accelerated pace. We do this by providing an end-to-end turnkey solution built on the foundational principle that a strategically integrated program will yield the greatest return.

This issue highlights the 7 Critical Elements of a Successful Integrated Marketing Strategy; the 3 keys for security leadership; and more. Also, discover the key questions business grapple with when implementing a new mobile software app for its employees.

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Top 5 Marketing Challenges in 2014

Marketing Priorities Research Report Survey Results Revealed...

Frost & Sullivan and CMO.com have partnered on an annual research study, 2014 Marketing Priorities, aimed at determining what senior-level executives have identified as their most pressing challenges and highest priorities in 2014. The survey shares these results, illuminates trends and sheds light on content marketing.

  • What keeps marketers up at night and how they tackle these challenges
  • The average marketing budget and how it is spent
  • Effective content marketing and the primary obstacle to success

  • Download the complimentary report here.

       
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