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    Marketing Solutions




One of the significant tasks of marketers today is to identify prospects, engage with them and help turn them into clients. Frost & Sullivan provides customized marketing solutions, enabling BtoB companies to attract, engage and convert prospects into customers at an accelerated rate. We do this by delivering an end-to-end turnkey solution, built on the foundation that a strategically integrated program will yield the greatest return.

This month, we bring you the benefits of applying analytics to vertical markets, the CI’s role in anticipating change for the pharmaceutical industry in marketing/sales, regulatory, market access and R&D, Eloqua's chart of the week on the list of industries poised to tackle big data, and more.

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Marketing Insights
    Marketing Solutions
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    Marketing Solutions
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    Marketing Solutions
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Do You have a Marketing Strategy for Each Stage of the Customer Buying Cycle?

Strategic Planning: Tactics should be integrated so that they all fit within an overall strategy to attract, engage and convert your audience. If not, you’re just throwing spaghetti up against the wall to see if it sticks.

Awareness: Your prospect has first become aware of your product, or of a need that they want to fulfill. Now it’s up to you to provide the solution.

Consideration: Congratulations, your prospect is considering your solution. Now it’s up to you to prove your value and back it up.

Credibility: According to a Demand Gen Report; 77% of B2B buyers said that they didn't talk with a sales rep. until after they performed independent research.

Client Champion: This stage may require competitive tendering, the conclusion of which will be, the award of the contract to the successful solution.

Frost & Sullivan’s Integrated Marketing Solutions Practice offers a unique solution for every stage of the customer buying cycle.
Click here to see how we can help or contact: IMSPractice@Frost.com.

   
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