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The Marketing Solutions section of the newsletter brings you
thought-provoking ideas, best practices, and innovations that augment the performance of your marketing organization.

This issue’s highlights include Frost & Sullivan’s research on creating new communication models through effective disaster recovery planning, insights on the big picture when it comes to social customer care, Eloqua's chart of the week on the best time to send emails, and more.

If you would like insights from Frost & Sullivan analysts, we invite you to make suggestions and actively engage in the GIL Community. Click here to submit an article for inclusion in the newsletter.

Marketing Insights
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What's Your Plan for 2014?

It’s that time again; time to review, plan and determine how, where, when and with what you will go to market in 2014. Have you established your goals? Validated your messaging? Determined what flourished and what flopped in 2013? What will you keep and what will you eliminate?

It’s no secret that marketers are consistently tasked with identifying game-changing ways to rethink and reinvigorate their marketing strategy to maximize ROI. Frost & Sullivan’s Integrated Marketing Solutions Practice can help you attract, engage and convert prospects into customers at an accelerated rate, significantly increasing marketing ROI.

So before you put pen to paper, why not first explore your options in full and talk to one of our Integrated Marketing Solutions experts? In just 90 minutes we will assess your needs and recommend practical solutions. By utilizing the expertise of our specialized unit, you'll have a true partner helping you exceed your marketing goals. Contact us today to learn more.

   
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